The majority of consumers (61%) say that one quarter of their internet searches are from a mobile device. Local SEO strategies aimed at getting customers in the door followed by a positive in-store experience will generate sales for small businesses. "Once you've earned the top spot in local search pages and built enough of a case for the user to give your business a shot, reward that decision by giving them a similar experience to the one you shared online," said Chris Wilks, digital marketing director of BrandExtract. While reviews offer potential customers a preview of what they can expect from an in-store visit, small businesses need to make sure they live up to expectations. "If they have a lot of bad reviews, I save myself from wasting my hard-earned money in buying their products or services." "I use online reviews to determine whether an establishment is worth my time and money," said Stephen Light, CMO of Nolah Mattress. Video testimonials and client reviews are an effective way for small businesses to highlight their value. Small businesses that optimize their site to improve their local page rank will have a better chance of converting casually interested users paying customers. Nearly half of consumers (45%) are likely to visit a company's physical location after finding a strong online presence on a local search page. Small businesses that optimize their content with local SEO strategies will rank better in search results pages, providing users with information that encourages in-person business. Collect Google reviews to boost the company's prominence and relevance scores.Optimize the company's Google My Business listing with accurate, up-tp-date information to increase chances of ranking.Focus on earning the top spot in Google Map Packs to attract users.Ensure the company's name, address, and phone number (NAP) are consistent across all webpages, citations, and listings.Experts recommend these local SEO strategies for small businesses:
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